Every performance project is unique, and that individuality should be reflected in its promotional art. Our services at Gryphonwing are an entire proccess designed to produce promotional pieces which reflect the unique character and style of the performance in order to maximize audience attraction.

At Gryphonwing, we take time to get to know our clients, their audience, and their art. The first thing we do after being assigned a project is schedule information-gathering meetings between our creative team and your key staff. We are interested not only in scheduling and job specifications, but also in your preferences, target audience, and objectives. This will help us ensure that what we produce is not only creatively excellent, but strategically targeted.

The majority of graphic design is done before the artist begins to create.
Despite popular misconceptions, good creative work doesn't often come in a flash of inspiration; usually it comes from lots of trial and error. This is why we also need to take the time to consider several design approaches, work them through, try them out. Then revise them. In addition, there are usually some practical and functional ends we need to tie up before submitting our ideas and estimates.

All this, plus the need to schedule our workflow in a businesslike fashion, means that we normally ask for up to two weeks, depending on the job's complexity, before we submit our rough designs for your review. Of course, if you have a rush project or deadline pressure we adjust our workflow accordingly.

It is our experience that it is best if we first present our rough concepts to your producer/director and just one or two others. This ensures that we all stay focused on the problem and are not distracted by too many personal opinions. Our rough concepts consist of low resolution mock-ups. They are adequate to convey what we believe is the best approach, taking into consideration your budget, schedule, objectives, and preferences. On the other hand, they are not so well-developed as to have wasted time and effort if we need to make a course correction.

After presenting, we'll ask for comments. The more objective and specific you can be, the better we will be able to respond. Comments are our input for revising the rough concepts into a finished one. Revision normally takes us about a week, and we schedule a second presentation shortly thereafter.

From the input at this second presentation meeting further minor refinements are made as necessary. We also finalize the production timetable.

We recommend the final draft be routed to the appropriate decision makers for fact and detail checking only, reserving stylistic and subjective decisions to your artistic director. To avoid costly confusion, it is also important that all communication with us come from the producer/director.

During the project we keep your producer/director informed of our progress. Activities that will affect the schedule or budget are identified in writing. Our goal is to keep things moving ahead quickly, smoothly, and cost-effectively; to make sure that we'll produce even better results than you hired us for.

When the final design is approved, we will then make arrangements to deliver print ready files to either your producer/director, or directly to the printer of your choice.

We have extensive experience in the printing industry, and are happy to speak with your printer directly regarding their desired final file format in order to facilitate the production process. We also have professional relationships with several online and local printing companies, and can provide complete print broker services for you if desired.